Living Organism is an outlet for thoughts about branding and public relations. What you read is based on the experiences and observations of the Vitamin team.

Vitamin, Cure for the Common Brand

New “Social” Tool: Blendr

Foursquare exists. So do a numerous amount of dating services. Obviously, the only clear next step in the minds of Apple’s App-makers is to combine the two into one. Intro: Blendr.

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Is the USPS Doomed?

“Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds.” Right? Wrong.

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Back To School: Who Needs Punctuation

Old Navy’s heavily promoted fresh line of college-themed apparel — Superfan Nation — made its debut this month. Go! Team! Win! But wait. Many shirts were missing a little something.

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Tweet-Quake


Proper response to an earthquake? Tweet! Obviously. Last Tuesday, the occupants of the East Coast had the choice to run outside and chatter in the streets, scream, or tweet…

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Kraft Foods: Doing a Split

Global foods giant Kraft Foods announced last Thursday morning it will split into two companies.

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Google+. What’s Up?

Going in circles over whether to join Google+? Or, have you joined and you’re unsure of what to do next?

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The Twitter Fail: Disasters in 140 Characters (Or Less)

Twitter can undoubtedly be a powerful tool for entertainers, politicians, brands, and individuals with a message and a means to get it out…

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