Living Organism is an outlet for thoughts about branding and public relations. What you read is based on the experiences and observations of the Vitamin team.

Vitamin, Cure for the Common Brand

Avatar: How James Cameron Blew My Mind

avatar-thmbThis is a landmark film. Wizard of Oz. Star Wars. Lord of the Rings. This is big. Cameron has raised the bar to a seemingly unattainable level.

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Orange County Choppers Unveiling a Mess

Paul Teutul Sr.I’m writing this post because what I experienced at this Orange County Choppers unveiling for the Monster Diesel custom build truly surprised me. Paul Teutul Sr. bombed. And in my opinion, he bombed hard; voice cracking…

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The Over Achiever’s Demon

Taz DemonIt’s empowering to be an over achiever; to be able to do so much on your own. Start a business. See it flourish. Repair your own car whenever it breaks down. Build your own bike. Build your own house. Start another business.

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AOL Rebranded & Liberated

Aol. Rebrand by Wolff OlinsSince I caught wind of the Aol press release announcing their rebrand and liberation from Time-Warner, there’s been quite a bit of conversation both online as well as here in the office. Is the world ready for the new Aol?

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New: 1st Mariner Arena, James Posey & More

new-20091201-thmbWe just completed a major (and long overdue) update to the Vitamin site today adding four new clients to the portfolio: 1st Mariner Arena, James Posey Associates, Canton Club and DMS Construction Consulting Services.

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Rihanna – Rated R

rihanna-thumb-20091021Wow. The media are having a field day with Rihanna’s new album art. All because Chris Brown abused her and victimized her.

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Blame it on the Other Guy

This past weekend, I was in a debate with a couple friends over whether or not the American consumer is partially to blame for the current economic crisis. Amidst the debate, I was reminded of a presentation given by Chris Riley (then strategic officer at Wieden + Kenedy, now Apple exec) that I had read in an issue of Emigre back in college. Though Chris Riley’s presentation Sustainable Consumerism was given nearly a decade ago, it seems more relevant now than ever.

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