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Archive for the 'Quick Hitters' Category

QUICK HITTER: AP SYNDICATES NEWS TO NINTENDO

Brandweek reports that Nintendo will be working with the Associated Press to enhance its already high tech gaming system, Wii.

QUICK HITTER: SOCIALLY RESPONSIBLE STUDY

ADWEEK reports that 57% of consumers say they feel more loyal to companies that are socially responsible…

QUICK HITTER: NAME CHANGE TREND

BusinessWeek covers name change trends; many consumer businesses are going “short and snappy” to evolve brand names.