QUICK HITTER: SOCIALLY RESPONSIBLE STUDY
ADWEEK reports that 57% of consumers say they feel more loyal to companies that are socially responsible…
Archive for the 'Quick Hitters' Category
QUICK HITTER: NAME CHANGE TREND
BusinessWeek covers name change trends; many consumer businesses are going “short and snappy” to evolve brand names.
QUICK HITTER: NEW YORK TIMES “THESE TIMES”
Brandweek profiles The New York Times‘ launch of the “These times” campaign to “position the paper and its staff as essential to grasping the complexities of today’s world.”