Living Organism

As we look forward to a promising year in 2008, we reflect on the most memorable and rewarding moments of the past year. It was a year filled with new relationships, tremendous media buzz, and flourishing growth. Vitamin sustained its mission to provide the Cure for the Common Brand by offering strategic, identity, print, interactive and PR services in-house, on a boutique level, and by being the only firm in the mid-Atlantic to do so using a best practices approach. We also became fast friends with many firms in the built industry; our name recognition increased by 30% with considerable PR exposure; we formally celebrated our new studio with a “house party”; and each month we provided charitable services to help non-profits gain awareness for their respective causes.

The details of our achievements were rewarding, encouraging, and meaningful not only to Vitamin and to our clients, but to our community…

The Cure for the Common Brand Defined
Vitamin is the first design and marketing boutique in the Mid-Atlantic offering integrated marketing communications programs through the creation of identity, print, interactive and public relations campaigns. Most importantly, we are the only boutique following a best practices approach to process within each discipline. This approach results in service offerings that are equally balanced in terms of our firm’s strength within each discipline). Our boutique structure and strict approach to process enables us to create client deliverables that are higher impact, more sales focused and more message driven. This is the broad definition of our Cure for the Common Brand tagline.

We did something a little unconventional, but very much in the spirit of Vitamin’s corporate culture. Just over a week ago, we surprised our employees with Apple iPhones.

Needless to say, they were thrilled to find iPhones hidden away in their filing cabinet doors. They really deserved the reward as a result of their stellar performance during the first two quarters of this year.

Our action was a rewarding employee bonus, and it turned out to be a tremendous PR prize for our design and marketing firm. While Vitamin is well-known in Maryland (our headquarters is in Baltimore) and we work with clients nationally, the iPhone news was the most far reaching and buzz worthy we have experienced to date. We garnered more than 10 million media impressions – and that’s a conservative estimate.

Wanna know how? Read on…