Articles filed under 'Public Relations'

Crisis Communications + Captain Francesco of the Costa Concordia

Immediately after the tragic shipwreck of the Costa Concordia, a media frenzy erupted, accusing Captain Francesco Schettino of abandoning ship, hours before the evacuation was complete. The luxury cruise liner ran aground after being too close to shore near Giglio Island in Italy. Members of the crew claim Schettino deliberately sailed at shore’s edge to salute a retired officer whose son was head maître d’ on the ship.

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Talking Business with Hamilton Federal Bank President Bob DeAlmeida

Surely, you’ve heard about the negative publicity big banks are getting, so we thought there’s no better time than now to interview Bob DeAlmeida, President and CEO of Hamilton Federal Bank, a 96 year old Baltimore-based bank with strong community roots.

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McDonald’s McHeathy?

It’s official. McDonald’s, the chain that turned fast food into an art form, is now selling healthy food. Their smoothies, Fruit ’N Yogurt Parfait, and oatmeal are made with a fair portion of actual fruit. Such items have instantly become the healthiest options for drive-thru breakfasts.

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Stoner Ambition, Netflix, and a Twitter Account

Under recent scrutiny for their hike in prices, Netflix announced Tuesday that they are splitting their streaming and DVD services into two separate companies…

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Back To School: Who Needs Punctuation

Old Navy’s heavily promoted fresh line of college-themed apparel — Superfan Nation — made its debut this month. Go! Team! Win! But wait. Many shirts were missing a little something.

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Kraft Foods: Doing a Split

Global foods giant Kraft Foods announced last Thursday morning it will split into two companies.

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The Twitter Fail: Disasters in 140 Characters (Or Less)

Twitter can undoubtedly be a powerful tool for entertainers, politicians, brands, and individuals with a message and a means to get it out…

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