Unique Consumer Trends for 2011
We live in a money-hungry society. Charts are made, time is spent, and people devote entire careers to analyzing consumer trends…
Filed under: Advertising, Branding, Business, Quick Hitters | Speak up! | Share 
Articles filed under 'Branding'
Saint Agnes Hospital Launches Smarthealth™ Web Site
Saint Agnes Hospital, a recognized leader in the fight against obesity, recently launched a new program called smarthealth™, the first multi-disciplinary approach to diet, exercise, lifestyle and mindset. A key component of the program is a web site, www.smarthealthprogram.com, which tracks food and exercise and helps participants (and their personal coaches) stay on track.
Filed under: Branding, Internet, Recent Work | Speak up! | Share
Mailblast By Vitamin® Keeps Things Short, Sweet, Segmented
For Burdette, Koehler, Murphy (BKM), the Baltimore-based mechanical and electrical engineering firm, email marketing is an important communications tool – for staying in touch with clients and prospects, responding to RFPs, and updating key audiences on new and completed work.
Color My World
When COLOURlovers was putting together their recent report on the colors of the social web, they were surprised to see that blue was such a dominant color. Taking the study a step further, the group looked at colors in the brands from the world’s top 100 web sites and found almost as much blue there, this time with a healthy dose of red as well.
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We’re Not Trying to Be Like Target, but….
The necessary monthly trek to Target last weekend got me in a panic. Halloween paraphernalia was on display everywhere – from the usual (kids’ costumes and candy) to the over-the-top (greeting cards and themed t-shirts for grown-ups).
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London 2012 Mascots are Marketing Savvy
Today marks a new chapter in the London 2012 branding roll out with the introduction of Wenlock and Mandeville, the shiniest and perhaps most tech savvy (Olympic) mascots to date.
AOL Rebranded & Liberated
Since I caught wind of the Aol press release announcing their rebrand and liberation from Time-Warner, there’s been quite a bit of conversation both online as well as here in the office. Is the world ready for the new Aol?