Living Organism» Branding Archives | Living Organism

Talking Business with Hamilton Federal Bank President Bob DeAlmeida

Amanda Karfakis — Tue, 25 Oct 2011 18:03:59 +0000

Surely, you've heard about the negative publicity big banks are getting, so we thought there's no better time than now to interview Bob DeAlmeida, President and CEO of Hamilton Federal Bank, a 96 year old Baltimore-based bank with strong community roots.

McDonald’s McHeathy?

Vitamin Staff — Tue, 25 Oct 2011 18:03:13 +0000

It’s official. McDonald’s, the chain that turned fast food into an art form, is now selling healthy food. Their smoothies, Fruit ’N Yogurt Parfait, and oatmeal are made with a fair portion of actual fruit. Such items have instantly become the healthiest options for drive-thru breakfasts.

Mom Says, “Keep Your Online Reputation Clean!”

Vitamin Staff — Tue, 25 Oct 2011 18:02:24 +0000

According to a Career Builder Survey in 2009, 45% of employers use social media sites like Facebook, Myspace, Twitter, and LinkedIn to screen potential employees. It makes sense to include on your resume the URL to your professional blog or an online portfolio of your work, but don’t expect employers to stop there.

Kraft Foods: Doing a Split

Emily Testerman — Mon, 08 Aug 2011 18:15:13 +0000

Global foods giant Kraft Foods announced last Thursday morning it will split into two companies.

Pop Culture Winner

Emily Testerman — Fri, 04 Mar 2011 17:11:31 +0000

Okay, so we’re jumping on a bandwagon here, but we feel it is necessary. This is momentous. This is groundbreaking.

We’ll Convince Them Yet: Marketing = Investment

Emily Testerman — Thu, 24 Feb 2011 19:47:34 +0000

Too many people see marketing as an expense instead of a crucial investment for your business.

One Lump or Two?

Vitamin Staff — Tue, 01 Feb 2011 14:00:00 +0000

Whether or not you’re a Starbucks regular, occasional caramel macchiato drinker or your car sports the “friends don’t let friends drink Starbucks” bumper sticker...

Unique Consumer Trends for 2011

Emily Testerman — Fri, 10 Dec 2010 15:24:19 +0000

We live in a money-hungry society. Charts are made, time is spent, and people devote entire careers to analyzing consumer trends...

Saint Agnes Hospital Launches Smarthealth™ Web Site

Vitamin Staff — Thu, 21 Oct 2010 17:00:03 +0000

Saint Agnes Hospital, a recognized leader in the fight against obesity, recently launched a new program called smarthealth™, the first multi-disciplinary approach to diet, exercise, lifestyle and mindset. A key component of the program is a web site, www.smarthealthprogram.com, which tracks food and exercise and helps participants (and their personal coaches) stay on track.

Mailblast By Vitamin® Keeps Things Short, Sweet, Segmented

Amanda Karfakis — Thu, 21 Oct 2010 16:10:12 +0000

For Burdette, Koehler, Murphy (BKM), the Baltimore-based mechanical and electrical engineering firm, email marketing is an important communications tool – for staying in touch with clients and prospects, responding to RFPs, and updating key audiences on new and completed work.

Color My World

Vitamin Staff — Thu, 21 Oct 2010 14:00:09 +0000

When COLOURlovers was putting together their recent report on the colors of the social web, they were surprised to see that blue was such a dominant color. Taking the study a step further, the group looked at colors in the brands from the world’s top 100 web sites and found almost as much blue there, this time with a healthy dose of red as well.

We’re Not Trying to Be Like Target, but….

Amanda Karfakis — Mon, 04 Oct 2010 17:41:55 +0000

The necessary monthly trek to Target last weekend got me in a panic. Halloween paraphernalia was on display everywhere – from the usual (kids’ costumes and candy) to the over-the-top (greeting cards and themed t-shirts for grown-ups).

London 2012 Mascots are Marketing Savvy

Josh Gomby — Wed, 19 May 2010 21:41:31 +0000

Today marks a new chapter in the London 2012 branding roll out with the introduction of Wenlock and Mandeville, the shiniest and perhaps most tech savvy (Olympic) mascots to date.

AOL Rebranded & Liberated

Josh Gomby — Mon, 14 Dec 2009 16:08:14 +0000

Since I caught wind of the Aol press release announcing their rebrand and liberation from Time-Warner, there's been quite a bit of conversation both online as well as here in the office. Is the world ready for the new Aol?

Rihanna – Rated R

Mike Karfakis — Wed, 21 Oct 2009 16:18:31 +0000

Wow. The media are having a field day with Rihanna's new album art. All because Chris Brown abused her and victimized her.