London 2012 Mascots are Marketing Savvy
Today marks a new chapter in the London 2012 branding roll out with the introduction of Wenlock and Mandeville, the shiniest and perhaps most tech savvy (Olympic) mascots to date.
Articles filed under 'Branding'
AOL Rebranded & Liberated
Since I caught wind of the Aol press release announcing their rebrand and liberation from Time-Warner, there’s been quite a bit of conversation both online as well as here in the office. Is the world ready for the new Aol?
Rihanna – Rated R
Wow. The media are having a field day with Rihanna’s new album art. All because Chris Brown abused her and victimized her.
Filed under: Branding | 3 Comments | Share 
Blame it on the Other Guy
This past weekend, I was in a debate with a couple friends over whether or not the American consumer is partially to blame for the current economic crisis. Amidst the debate, I was reminded of a presentation given by Chris Riley (then strategic officer at Wieden + Kenedy, now Apple exec) that I had read in an issue of Emigre back in college. Though Chris Riley’s presentation Sustainable Consumerism was given nearly a decade ago, it seems more relevant now than ever.
Filed under: Branding, Business | 5 Comments | Share
Nickelodeon’s Rebrand Goes…
Originally introduced in 1984 (designed by Scott Nash and Tom Corey for Fred/Alan), Nickelodeon’s flexible identity was an icon that defined the network for over 2 decades.
Patterson Park Public Charter School Mascot
Vitamin was approached a few months ago by Patterson Park Public Charter School here in Baltimore to develop an identity for their new school mascot.
Baltimore Main Streets Initiative
Vitamin partnered with the Baltimore Development Corporation (BDC) and Baltimore Main Streets to help brand the neighborhood “Main Streets” across the city.
Filed under: Branding, Recent Work | Speak up! | Share