Articles filed under 'Branding'

Talking Business with Hamilton Federal Bank President Bob DeAlmeida

Surely, you’ve heard about the negative publicity big banks are getting, so we thought there’s no better time than now to interview Bob DeAlmeida, President and CEO of Hamilton Federal Bank, a 96 year old Baltimore-based bank with strong community roots.

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McDonald’s McHeathy?

It’s official. McDonald’s, the chain that turned fast food into an art form, is now selling healthy food. Their smoothies, Fruit ’N Yogurt Parfait, and oatmeal are made with a fair portion of actual fruit. Such items have instantly become the healthiest options for drive-thru breakfasts.

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Mom Says, “Keep Your Online Reputation Clean!”

According to a Career Builder Survey in 2009, 45% of employers use social media sites like Facebook, Myspace, Twitter, and LinkedIn to screen potential employees. It makes sense to include on your resume the URL to your professional blog or an online portfolio of your work, but don’t expect employers to stop there.

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Kraft Foods: Doing a Split

Global foods giant Kraft Foods announced last Thursday morning it will split into two companies.

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Pop Culture Winner

Okay, so we’re jumping on a bandwagon here, but we feel it is necessary. This is momentous. This is groundbreaking.

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We’ll Convince Them Yet: Marketing = Investment

Too many people see marketing as an expense instead of a crucial investment for your business.

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One Lump or Two?

Whether or not you’re a Starbucks regular, occasional caramel macchiato drinker or your car sports the “friends don’t let friends drink Starbucks” bumper sticker…

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