Outstanding, Recent Campaigns
What immediately comes to mind is Charles Schwab’s “Talk to Chuck” campaign. TV spots were used to introduce the campaign and printed advertising has been leveraged to reinforce the message. The graphical technique and copywriting used for the creative and message are what make this campaign stellar; allowing it to standout amongst Schwab’s competition. Videos of thought provoking, client testimonials were shot. The video footage was then animated using a blocky, avant-garde technique. The result was a seemingly realistic, attention grabbing, animated commercial that ended with the catch phrase “Talk to Chuck” as a call to action for financial services.