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Land of Strange Commercials

Vitamin Staff — Tue, 25 Oct 2011 18:02:00 +0000

Okay, so we understand a cartoon tiger selling sugary cereal to kids. But, when it comes to essential life decisions, like buying insurance, will adults really not go for a certain brand message unless it’s delivered by a gecko? Or, better yet, a cavemen?

Groupon: What It Means for Business

Emily Testerman — Wed, 14 Sep 2011 16:31:38 +0000

Yesterday I was suckered into a Groupon purchase. $10 for $20 at Whole Foods? Sweet!

Kraft Foods: Doing a Split

Emily Testerman — Mon, 08 Aug 2011 18:15:13 +0000

Global foods giant Kraft Foods announced last Thursday morning it will split into two companies.

The Twitter Fail: Disasters in 140 Characters (Or Less)

Emily Testerman — Fri, 17 Jun 2011 15:26:10 +0000

Twitter can undoubtedly be a powerful tool for entertainers, politicians, brands, and individuals with a message and a means to get it out...

Google vs. JCPenney, Kind Of: A Battle of SEO Wits

Emily Testerman — Thu, 17 Feb 2011 19:16:26 +0000

We all know that sites using Search Engine Optimization (SEO) tactics are generally associated with “those” sites.

One Lump or Two?

Vitamin Staff — Tue, 01 Feb 2011 14:00:00 +0000

Whether or not you’re a Starbucks regular, occasional caramel macchiato drinker or your car sports the “friends don’t let friends drink Starbucks” bumper sticker...

Unique Consumer Trends for 2011

Emily Testerman — Fri, 10 Dec 2010 15:24:19 +0000

We live in a money-hungry society. Charts are made, time is spent, and people devote entire careers to analyzing consumer trends...

The Serious Season

Amanda Karfakis — Thu, 09 Sep 2010 16:59:06 +0000

The official beginning of fall is upon us. The days are already just a little shorter and the crispness in the weather is a real relief after a blistering summer. Maybe it’s because the back-to-school sensation never really leaves you, but I always feel more serious in the fall.

A Creative Approach to Black Friday at Ruth’s Chris

Amanda Karfakis — Wed, 26 Nov 2008 18:45:55 +0000

During the dinner shifts at their Ruth's Chris locations on Black Friday and Saturday, they’re offering guests an unprecedented offer: buy an entrée, get a complimentary Petite Filet or New York Strip steak.

Another One Bites the Dust

Mike Karfakis — Tue, 13 Feb 2007 21:54:03 +0000

What a crying shame. As everyone already knows, Eisner Communications, one of Baltimore City's largest and oldest ad agencies, abruptly folded over night.

The Importance of Knowing Your Budget

Mike Karfakis — Thu, 06 Apr 2006 17:10:14 +0000

Knowing what your company can afford to spend is critical for most any purchasing scenario. Shopping for branding and PR services is no different.

Outstanding, Recent Campaigns

Mike Karfakis — Mon, 05 Dec 2005 21:14:29 +0000

What immediately comes to mind is Charles Schwab’s “Talk to Chuck” campaign. TV spots were used to introduce the campaign and printed advertising has been leveraged to reinforce the message.