Okay, so we understand a cartoon tiger selling sugary cereal to kids. But, when it comes to essential life decisions, like buying insurance, will adults really not go for a certain brand message unless it’s delivered by a gecko? Or, better yet, a cavemen?
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Yesterday I was suckered into a Groupon purchase. $10 for $20 at Whole Foods? Sweet!
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Global foods giant Kraft Foods announced last Thursday morning it will split into two companies.
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Twitter can undoubtedly be a powerful tool for entertainers, politicians, brands, and individuals with a message and a means to get it out…
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We all know that sites using Search Engine Optimization (SEO) tactics are generally associated with “those” sites.
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Whether or not you’re a Starbucks regular, occasional caramel macchiato drinker or your car sports the “friends don’t let friends drink Starbucks” bumper sticker…
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We live in a money-hungry society. Charts are made, time is spent, and people devote entire careers to analyzing consumer trends…
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