Living Organism

The Cure for the Common Brand Defined
Vitamin is the first design and marketing boutique in the Mid-Atlantic offering integrated marketing communications programs through the creation of identity, print, interactive and public relations campaigns. Most importantly, we are the only boutique following a best practices approach to process within each discipline. This approach results in service offerings that are equally balanced in terms of our firm’s strength within each discipline). Our boutique structure and strict approach to process enables us to create client deliverables that are higher impact, more sales focused and more message driven. This is the broad definition of our Cure for the Common Brand tagline.

I was recently asked to answer an intriguing question for a media interview. The question struck me in such a way that it warranted a rather opinionated response. I thought the topic, and my response, would make a good Blog entry.

What a crying shame. As everyone already knows, Eisner Communications, one of Baltimore City’s largest and oldest ad agencies, abruptly folded over night. I held back from writing about this topic for so long specifically because it hits so close to home. Knee jerk reactions aside, it’s time to get down.

I am constantly evangelizing an employer’s responsibility to his or her team. This responsibility encompasses far more than fair wages and good benefits; compensation packages are only the tip of the iceberg. In fact, what’s even more important are the qualities – honesty, morality, caring and compassion – that are seemingly slipping and fading quickly from corporate America.

True, the bottom line is key; but what good are revenues, growth and perceived esteem if you compromise good natured humanism?