A Creative Approach to Black Friday at Ruth’s Chris
As a quick follow-up to our last post, here’s another way Big Steaks Management is innovating during the down economy.
During the dinner shifts at their Ruth’s Chris locations on Black Friday and Saturday, they’re offering guests an unprecedented offer: buy an entrée, get a complimentary Petite Filet or New York Strip steak.
While “buy this, get that” deals aren’t exactly a new idea, this is a significant giveaway, especially given that customers never would have seen this type of promotion at a Ruth’s Chris Steak House in years past. Big Steaks is making a real investment in customer happiness, part of an overall effort to build loyalty and strengthen relationships during a time when eating out is more of a luxury than ever.
People expect a great experience at a restaurant like Ruth’s Chris. Consistently delivering on that and offering a break on price is smart business, indeed.
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