Every businessperson knows that there’s no substitute for good press. Earning recognition from a credible press outlet is marketing gold. Getting there, however, is almost never easy.
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AdvertisingAge examines the power of employees as brand-builders.
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BusinessWeek profiles John Pasche, creator of the Rolling Stones logo.
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Poynter.org looks at how college journalism is going visual.
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BusinessWeek reviews a new book that explores design as corporate currency.
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