Living Organism

OK, so the iPhone is launched. Businesses are talking. Consumers are buzzing. BlackBerry, Motorola and Treo execs / users seem ticked or scared or curious or all of the above. Who really knows? The point is, people are talking and businesses doubt or do not fully realize the drastic changes in palm device advancement that the iPhone brings with it.

After seeing the iPhone work reliably when a couple of friends gave us demos, Vitamin immediately bought the phones for our entire company. Our team deserved it. They work hard, and this past quarter was particularly stellar. We believe in recognizing our team for their hard work and commitment. Not to mention, these phones are pretty sick. In order to stay with the times, we needed them.

I was recently asked to answer an intriguing question for a media interview. The question struck me in such a way that it warranted a rather opinionated response. I thought the topic, and my response, would make a good Blog entry.

We did something a little unconventional, but very much in the spirit of Vitamin’s corporate culture. Just over a week ago, we surprised our employees with Apple iPhones.

Needless to say, they were thrilled to find iPhones hidden away in their filing cabinet doors. They really deserved the reward as a result of their stellar performance during the first two quarters of this year.

Our action was a rewarding employee bonus, and it turned out to be a tremendous PR prize for our design and marketing firm. While Vitamin is well-known in Maryland (our headquarters is in Baltimore) and we work with clients nationally, the iPhone news was the most far reaching and buzz worthy we have experienced to date. We garnered more than 10 million media impressions – and that’s a conservative estimate.

Wanna know how? Read on…