ANOTHER ONE BITES THE DUST
What a crying shame. As everyone already knows, Eisner Communications, one of Baltimore City’s largest and oldest ad agencies, abruptly folded over night. I held back from writing about this topic for so long specifically because it hits so close to home. Knee jerk reactions aside, it’s time to get down.
I am constantly evangelizing an employer’s responsibility to his or her team. This responsibility encompasses far more than fair wages and good benefits; compensation packages are only the tip of the iceberg. In fact, what’s even more important are the qualities – honesty, morality, caring and compassion – that are seemingly slipping and fading quickly from corporate America.
True, the bottom line is key; but what good are revenues, growth and perceived esteem if you compromise good natured humanism?