Living Organism

Your 3 p.m. deadline is looming, your boss is becoming intolerably demanding, and you’re frantically searching the web for research to complete your report. Imagine the relief when you stumble upon the ultimate resource. It’s overflowing with goodies relating to the topic you’re covering – statistics, quotes, articles, pictures, graphs, and the like are abound. With only minutes to spare you compile the necessary details, complete the report, and scurry the final piece over to your boss. Ahh, tranquility. Well, at least until your next deadline, which is in 38 minutes and counting…

Welcome to the world of news reporting.

Why doesn’t my site show up on the first page of Google? Why hasn’t my site generated any new sales leads? If you find yourself asking these questions, you are not alone. Allowing search engines to SEE your site is critical to garnering traffic. Design, coding, maintenance, and marketing of your Web site all play a major role in what we at Vitamin refer to as Search Engine Efficiency.

Today’s branding landscape is inundated with so-called marketers touting individualized theories, half-baked processes and poorly translated approaches to best practices in graphic design and marketing. In many cases, marketers fashion bewildered clients by the close of an engagement – and sometimes even sooner. Such clients can often be identified by their resounding puzzlement as to how they wound up with a less-than-stellar deliverable that is a far cry from achieving their desired goals.