Archive for April, 2006

The Importance of Knowing Your Budget

budget-thumb-20060406Knowing what your company can afford to spend is critical for most any purchasing scenario. Shopping for branding and PR services is no different.

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Manage Crisis Before It Strikes

crisis-thumb-20060406What happens when a popular medicine brand is held responsible for the deaths of innocent people? Or when an accident at work kills almost all those involved—but the news reports that everyone is alive and safe?

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