RainToday recently published an article about the importance of continuity in creating a brand. Amanda Karfakis comments on the key elements of the branding process and where the author – as have many businesses – went wrong.
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Over time, I’ve observed executives who believe an article in the paper, a speaking engagement at a tradeshow, or a creative press release will instantly draw them into the perpetual limelight.
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Copywriters, here’s a word to add to the repertoire: infosnacking. According to Webster’s New World College Dictionary it means “checking e-mail, Googling sports scores, shopping online and…
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Web development and design trends in 2006. Two authors make some great predictions.
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Big brother has been pretty upset that he can’t tap broadband IP phones and cell phones. Looks like he finally got his wish.
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Albeit, this info is more than one year old. But the fact remains that as Google grows, so does its vault of data about you and your Internet life.
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As designers and communicators, our goal for any client is to build a brand that speaks to an audience. We are hired because our clients have something to say, and they want to look great while saying it.