Over time, I’ve observed executives who believe an article in the paper, a speaking engagement at a tradeshow, or a creative press release will instantly draw them into the perpetual limelight.
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As designers and communicators, our goal for any client is to build a brand that speaks to an audience. We are hired because our clients have something to say, and they want to look great while saying it.
What immediately comes to mind is Charles Schwab’s “Talk to Chuck” campaign. TV spots were used to introduce the campaign and printed advertising has been leveraged to reinforce the message.
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Living Organism is an outlet for thoughts about branding and public relations. What you read is based on the experiences and observations of Vitamin, the design-marketing-PR firm based in Baltimore, Maryland.