Living Organism is an outlet for thoughts about branding and public relations. What you read is based on the experiences and observations of the Vitamin team.

Vitamin, Cure for the Common Brand

Crisis Communications + Captain Francesco of the Costa Concordia

Immediately after the tragic shipwreck of the Costa Concordia, a media frenzy erupted, accusing Captain Francesco Schettino of abandoning ship, hours before the evacuation was complete. The luxury cruise liner ran aground after being too close to shore near Giglio Island in Italy. Members of the crew claim Schettino deliberately sailed at shore’s edge to salute a retired officer whose son was head maître d’ on the ship.

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Help Save the Internet!

Depending on how geeky you are, you may or may not have heard about Protect IP & SOPA, two web-related bills moving through Congress that could potentially break the internet.

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Merry Christmas From Alaz

Woof! Happy Holidays dog owners and dog lovers. I’ve been scratching my ear for two weeks trying to think of a doggy themed holiday item to bring to your attention. By the grace of Rin Tin Tin, I’ve finally drilled down to it. Feast your fangs on the German Shepherd Christmas card.

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Talking Business with Hamilton Federal Bank President Bob DeAlmeida

Surely, you’ve heard about the negative publicity big banks are getting, so we thought there’s no better time than now to interview Bob DeAlmeida, President and CEO of Hamilton Federal Bank, a 96 year old Baltimore-based bank with strong community roots.

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McDonald’s McHeathy?

It’s official. McDonald’s, the chain that turned fast food into an art form, is now selling healthy food. Their smoothies, Fruit ’N Yogurt Parfait, and oatmeal are made with a fair portion of actual fruit. Such items have instantly become the healthiest options for drive-thru breakfasts.

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Five TV Shows They Haven’t Remade Yet…But Could

TV remakes are all the rage. The past few years alone have seen stabs at Knight Rider, Hawaii Five-0, and The Bionic Woman, among many others. They’ve met with varying degrees of success, but one thing is clear: Nothing is sacred to TV producers when it comes to raiding the past for “new” ideas.

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Cloud Computing and the “iCloud”: Demystifying the Next Great Productivity Tool

There has been much talk of late about “the cloud” – the somewhat mystical new (or newish) approach to data storage and transfer that seems poised to transform how firms and individuals do business.

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