Living Organism is an outlet for thoughts about branding and public relations. What you read is based on the experiences and observations of the Vitamin team.

Vitamin, Cure for the Common Brand

Google Search Background Goes Bust

Yann Arthus-Bertrand, GoodPlanet FoundationMuch to the dismay of users worldwide, search-engine giant Google yesterday launched a new customizable background feature for their search homepage. The backlash was immediate and intense, and Google’s response, surprisingly swift.

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London 2012 Mascots are Marketing Savvy

Wenlock, official mascot for the 2012 Olympic GamesToday marks a new chapter in the London 2012 branding roll out with the introduction of Wenlock and Mandeville, the shiniest and perhaps most tech savvy (Olympic) mascots to date.

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Promoted Tweets. Say What?

Twitter search results with Promoted Tweet from StarbucksThere is constant buzz about Twitter’s introduction of their new advertising platform, Promoted Tweets. A handful of advertisers have already jumped on the bandwagon, ready to test the effectiveness of this new opportunity.

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Patrick Jean’s Pixels – It’s the Sound Bites

thmb-pixels-20100412This short film, Pixels, by Patrick Jean at Paris-based One More Production has absolutely taken the internet by storm. It crested 1 million pageviews in the first 24 hours (April 8th, 2010) online, and over the course of the weekend it has soared over 3 million views.

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SEO Companies – Flawed by Business Model?

thmb-seo-analyticsWe’ve seen a good bit of SEO work from local search engine optimization companies. And it seems that a lot of them are missing the mark in consulting their clients.

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Facebook is Now Sending Weekly Reports

fbook-thmbFacebook is now making weekly reports available to all individuals who administer fan pages. The social networking site sent out the first series of reports last night, although the new feature hasn’t been formally announced by Facebook ….

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Is Your Web Site Trumped By Social Media?

You’ve got your company’s Facebook page setup and you are staying on top of your tweets. Maybe you even updated your LinkedIn profile this week. That’s great. So how much attention is your web site getting?

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